Introduction

Part 1: Finding Civic Leaders in Your Story

Part 2: Choosing Old or New Storylines

• Old/New Characters

• Old/New Motivations

• Old/New Results

Part 3: Helping Your Leaders Succeed

Part 4: Engaging Your Audiences

Media Reference Guide

Please do not use or reproduce this guide in whole or in part without written permission from The Civic Leadership Stories Project.

This Civic Leadership Media Reference Guide is a resource for content creators to explore new storylines and characters that accurately represent what democracy and public service look like and that help audiences envision how things could look like in the future with better systems and better leaders.

The guide offers a framework of questions and tips to help uncover the civic leader characters in your story, discover new storylines that challenge old myths and stereotypes, and engage audiences through civic stories.

The Guide was developed by Will Jenkins with input from civic leaders, entertainment industry leaders, and media researchers, including Candice McFarlane, Caty Borum, Charmion Kinder, Jesse Moore, Kimberly Reason, Varsha Ramani, Erika Soto Lamb, Vaughan Bagley, Meredith Goldberg-Morse, Liz Manne, and Charlene Jimenez.